MailerLite
MailerLite is a SaaS startup providing small businesses and companies with several marketing tools, from sending emails to building landing pages. They have a strong UI language, but were looking to strengthen and consolidate their brand personality and messaging. Based on an extensive internal and external market research to understand how the brand was seen by both employees and customers, a new brand language was proposed, which you can see below.
With a more diverse colour palette, simplified interface shots and socials and ads full of personality, the proposition of this rebrand was to create a closer link between MailerLite and its customers, expressing its values and showcasing how the brand has the knowhow and expertise - but also the human touch - to help your business.