Verso is a new bar opening in the heart of Curitiba, Brazil. Its name translates to ‘verse’, and it can refer to both a verse of a poem, or the reverse of a page. Bringing the best of Brazilian popular culture with typical local foods, live music and refreshing drinks, they needed a visual identity that invited and embraced people in its cosy space. The ‘E’ reversed allures to the bar’s name, whilst the hand drawn elements, combined with paper textures, bring poetry to the brand.